Art may be characterized in terms of mimesis (its representation of reality), narrative (storytelling), expression, communication of emotion, or other qualities. During the Romantic period, art came to be seen as "a special faculty of the human mind to be classified with religion and science".
A design approach is a general philosophy that may or may not include a guide for specific methods. Some are to guide the overall goal of the design. Other approaches are to guide the tendencies of the designer. A combination of approaches may be used if they don't conflict.
The boundaries between art and design are blurred, largely due to a range of applications both for the term 'art' and the term 'design'. Applied arts can include industrial design, graphic design, fashion design, and the decorative arts which traditionally includes craft objects. In graphic arts (2D image making that ranges from photography to illustration), the distinction is often made between fine art and commercial art, based on the context within which the work is produced and how it is traded.
Tuvimos la suerte de encontrarnos con una comunidad fascinante, que está cambiando los paradigmas de la educación, y de paso construyendo ciudadanos conscientes y conectados. Nos sentamos a la mesa con este equipo de trabajo y los escuchamos atentamente para entender su proyecto. Después encontramos su voz. Los mensajes que deben fortalecer, las cosas que deben decir, los conceptos fundamentales.
Encontramos que podíamos definir estos lineamientos para la personalidad de la marca:
Con eso en mente nos fuimos a trabajar de la mano, unos junto a otros y construimos piezas audivisuales que reflejan este proceso y construyen una voz digital del proyecto.